Blog(10)

Articles from Second Eight on brand identity for science, health and technology companies.

  1. 01Streetwear Brand Identity: How Blame Was DesignedBlame is a streetwear label and a personal project. This is how its name, logo and graphic language were designed.15 NOV 20263 min read
  2. 02Biotech Branding Examples: 7 Brand Identities and What Makes Them WorkSeven biotech brand identities from our studio, with the idea behind each one and what a founder can take from it.15 NOV 20265 min read
  3. 03How Tessel Was Made: From a Cell Animation to a Biotech BrandTessel started as a 3D study of cells, before there was a company or a name. This is how it became a full brand identity.15 NOV 20264 min read
  4. 04Biotech Branding: How to Build a Brand Identity for a Biotech StartupBiotech branding is how a biotech company makes complex science clear and trusted. This guide covers the steps, with examples from our own projects.29 APR 20267 min read
  5. 05How to Choose a Brand Designer for a Healthcare StartupChoosing a brand designer for a healthcare startup is a decision that will shape how your company is perceived by patients, investors, clinicians, and partners for years.29 APR 20263 min read
  6. 06What Makes a Great Deep Science Brand IdentityDeep science companies operate at the frontier of what is possible.29 APR 20263 min read
  7. 07The Difference Between a Logo and a Brand Identity SystemOne of the most common misunderstandings among startup founders is the belief that a logo is a brand identity.29 APR 20264 min read
  8. 08Why Biotech Brands Need Motion Design in 2026Five years ago, motion design was a nice-to-have for most brands.29 APR 20264 min read
  9. 09How to Brief a Brand Designer: A Guide for Startup FoundersA great brand identity starts with a great brief.29 APR 20263 min read
  10. 10How to Build a Brand Identity for a Pharmaceutical CompanyPharmaceutical branding operates under constraints that almost no other industry faces.29 APR 20264 min read