A branding agency for health technology companies.

Second Eight is an independent branding agency for health technology, digital health and medtech companies. We design the name, the identity and the product look, so patients, clinicians and investors trust the company from the first screen.

It is a small studio by design. Sam Hox, the founder, leads and designs every project, and we take two clients at a time.

Book a callSee the work

Selected collaborations

Brands and teams we've worked with, including agency and contractor work.

What we do for health companies

Health brand identities

See all projects

What a health brand has to do

Stack of glass Klue cards in pink and violet, the front one reading Every Pulse Captured

Earn trust first.

People share health data only with a company they trust. Every choice, from the typeface to the tone of a button, has to feel careful and intentional.

Two Beyond Surgical phone screens: the blue logo screen and the mission text with a robot arm

Be clear to patients and clinicians.

A patient wants calm and simple. A clinician wants precise and fast. One identity has to serve both without talking down to either.

Gray Matter app screen showing a neural activity crown of sliders and an Enter mind mode button

Carry into the product.

In health, the app is the brand. We design the identity and the interface together, so the product feels as considered as the logo.

How a health branding project runs

We get to know your company , explore directions , build the system and launch it with your team.

  1. Understand

    Kickoff call, research into your company, market and audience, and a brief we agree on together.

  2. Concept

    Two distinct visual directions, each with its own logo approach, type, colour and graphics. You choose one.

  3. System

    The chosen direction becomes a full system: logo, typography, colour, graphics and key applications.

  4. Launch

    Guidelines, final files and a handover, so your team can use it with confidence.

Questions about healthtech branding

It gives a health technology company a clear identity: the positioning, the name if needed, the logo, typography, colour, graphics, motion, the website and the app look. The goal is that patients, clinicians and investors understand the company and trust it.

Sam Hox, the founder, leads and designs every project. Trusted collaborators join for animation or development when a project needs them. You talk to the person doing the work.

Yes. We design product and app UI in the brand, as in Klue and Gray Matter, and we design and develop websites.

Yes. Many of our clients are between pre-seed and Series A. We design brand systems that can grow with the company.

Most identity projects take a few weeks. We agree the scope and the timeline with you before we start.

Yes. We start with an audit of the current brand and recommend what to keep and what to change. Naming is part of the service when you need it.

Yes. We design and develop websites in the brand, and we design product and dashboard UI.

We work on a weekly rate and agree the number of weeks with you before we start. Book a call and we will scope it together.

Also: BiotechScienceTech and AIStartupsMotion

Start your health brand.

Taking new projects. Two clients at a time.

Book a call.

A 30-minute intro call on Google Meet.

What to bring

  1. 01Your company What it does and who it is for.
  2. 02Your stage Pre-seed to established.
  3. 03What you need A brand identity, a rebrand, a brand and a website, a brand with motion, or a brand with 3D and imagery.
  4. 04Your timeline When you would like to launch.

Prefer email[email protected]

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