Make hard ideas clear.
Research is precise and often hard to explain. The identity gives it a simple shape, so a non-specialist understands the idea in one look.
Shortcuts
Second Eight is an independent branding agency for science, life science and deep tech companies. We give research-led companies a name, an identity and motion that make hard ideas clear to people outside the lab.
It is a small studio by design. Sam Hox, the founder, leads and designs every project, and we take two clients at a time.
Selected collaborations
Brands and teams we've worked with, including agency and contractor work.




AI that reads scientific instruments. Naming, identity and graphics built from thermal imagery.

A quarterly scientific journal. Identity, type, 3D and motion. A studio project.

Neuroscience and AI for brain health. Identity, animation and UI.

Predictive neurocare using brain signal analysis. Naming, identity, 3D and UI.

Genetic data analysis. Naming, identity and animation.

A botanical cell culture lab. Identity, graphic system and imagery.
Research is precise and often hard to explain. The identity gives it a simple shape, so a non-specialist understands the idea in one look.
Scientists notice a wrong diagram at once. We read the science first and build the graphics from real data, structures and processes.

A science brand lives in publications, posters, talks and funding decks. The system covers all of them with the same rules.
We get to know your company
, explore directions
, build the system
and launch
it with your team.
Kickoff call, research into your company, market and audience, and a brief we agree on together.
Two distinct visual directions, each with its own logo approach, type, colour and graphics. You choose one.
The chosen direction becomes a full system: logo, typography, colour, graphics and key applications.
Guidelines, final files and a handover, so your team can use it with confidence.
It gives a research-led company a clear identity: the positioning, the name if needed, the logo, typography, colour, graphics, motion and the website. The goal is that funders, partners and other scientists understand the work and trust it.
Sam Hox, the founder, leads and designs every project. Trusted collaborators join for animation or development when a project needs them. You talk to the person doing the work.
We start every project by reading about the technology, the field and the competitors, and we ask your team a lot of questions. The graphics are built from the real science, and your team checks them for accuracy.
Yes. Many of our clients are between pre-seed and Series A. We design brand systems that can grow with the company.
Most identity projects take a few weeks. We agree the scope and the timeline with you before we start.
Yes. We start with an audit of the current brand and recommend what to keep and what to change. Naming is part of the service when you need it.
Yes. We design and develop websites in the brand, and we design product and dashboard UI.
We work on a weekly rate and agree the number of weeks with you before we start. Book a call and we will scope it together.
Also: BiotechTech and AIHealth techStartupsMotion
Taking new projects. Two clients at a time.
A 30-minute intro call on Google Meet.
Prefer email[email protected]
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You'll get a calendar invite with the Google Meet link.
Preview: bookings connect at launch