A branding agency for technology and AI companies.

Second Eight is an independent branding agency for technology and AI companies. We design the name, the identity, the motion and the product look, so a new company is easy to recognise and easy to explain.

It is a small studio by design. Sam Hox, the founder, leads and designs every project, and we take two clients at a time.

Book a callSee the work

Selected collaborations

Brands and teams we've worked with, including agency and contractor work.

What we do for tech companies

Tech and AI brand identities

See all projects

What a tech brand has to do

Be clear in five seconds.

Most people meet a tech company on a landing page or in a post. The name, the mark and one sentence have to say what the product is before they scroll.

Look like the product.

The brand and the interface are seen together every day. We design them as one system, so the website, the app and the deck feel like the same company.

Stand apart from a crowded field.

New AI companies launch every week, and many look alike. A distinct graphic language and motion make yours easy to recognise.

How a tech branding project runs

We get to know your company , explore directions , build the system and launch it with your team.

  1. Understand

    Kickoff call, research into your company, market and audience, and a brief we agree on together.

  2. Concept

    Two distinct visual directions, each with its own logo approach, type, colour and graphics. You choose one.

  3. System

    The chosen direction becomes a full system: logo, typography, colour, graphics and key applications.

  4. Launch

    Guidelines, final files and a handover, so your team can use it with confidence.

Questions about tech branding

It gives a technology company a clear identity: the positioning, the name if needed, the logo, typography, colour, graphics, motion, the website and the product look. The goal is that users, investors and new hires understand the company quickly and remember it.

Sam Hox, the founder, leads and designs every project. Trusted collaborators join for animation or development when a project needs them. You talk to the person doing the work.

Yes. Many of our clients are between pre-seed and Series A. We design brand systems that can grow with the company.

Yes. Much of our recent work is for AI companies, including Sixfold, Form, Augury and Nodelink.

Most identity projects take a few weeks. We agree the scope and the timeline with you before we start.

Yes. We start with an audit of the current brand and recommend what to keep and what to change. Naming is part of the service when you need it.

Yes. We design and develop websites in the brand, and we design product and dashboard UI.

We work on a weekly rate and agree the number of weeks with you before we start. Book a call and we will scope it together.

Also: BiotechScienceHealth techStartupsMotion

Start your tech brand.

Taking new projects. Two clients at a time.

Book a call.

A 30-minute intro call on Google Meet.

What to bring

  1. 01Your company What it does and who it is for.
  2. 02Your stage Pre-seed to established.
  3. 03What you need A brand identity, a rebrand, a brand and a website, a brand with motion, or a brand with 3D and imagery.
  4. 04Your timeline When you would like to launch.

Prefer email[email protected]

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