Available

Second Eight is an independent studio for brand, motion and digital, working with companies in science, health and technology.

  1. The studio desk from above, a hand reaching across it
  2. A client call on the laptop at the studio desk
  3. Notes in a notebook beside the laptop at the studio desk
  4. A pen writing on paper, close
  5. Sam Hox seen in a round mirror at the desk

Approach

  • Few projects at a time.

    Each project gets our full attention, from the first call to the final files.

  • Clear from the start.

    Scope, timeline and fee are agreed in writing before any design begins.

  • We learn the field first.

    We read into your science and your market before we draw anything.

  • Built as one system.

    Mark, type, colour, imagery and motion are designed together, so the brand holds on every surface.

  • Yours to keep.

    Full rights and every source file are yours at handover.

Services

  • Brand identity

    Strategy and positioning, naming, the mark and graphic system, typography, colour and guidelines.

    • Strategy and positioning
    • Naming
    • Logo and mark
    • Graphic system
    • Typography and colour
    • Brand guidelines

  • Motion

    Logo animation, motion systems and launch films.

    • Logo animation
    • Motion systems
    • Launch films

  • Digital

    Websites, product UI and UX, interaction and motion, built ready for launch.

    • Websites
    • Product UI and UX
    • Interaction and motion

  • 3D and imagery

    3D visuals, brand imagery and launch content.

    • 3D visuals
    • Brand imagery
    • Launch content
The studio desk from above with nobody at it: laptop, books, camera and notesThe same studio desk from above with Sam Hox at work

How a project runs.

  1. First call

    We start with a call: what you're building, who the brand has to convince and what it needs to do. Scope and timeline are agreed before we start.

  2. Direction

    We read into the science and the market, then bring two or three clear directions. You choose one, we take it further.

  3. System

    Mark, type, colour, graphics and motion, designed together as one system, so the brand holds on every surface.

  4. Launch

    Guidelines, source files and the key applications, ready for your team on launch day.

Clients and collaborations

Brands and teams we've worked with, including agency and contractor work.

RecognitionCover of Logo Lounge Book 12Selected for LogoLounge 13Logo Lounge PublicationsTemple Top Design

Sam Hox, founder of Second Eight, in the studio by a warm lamp

Founded by Sam Hox

Sam brings 10+ years of brand identity work across branding, UI/UX, 3D, graphics and animation.

Let's build yours.

Start a projectBook a call