A branding agency for startups.

Second Eight is an independent branding agency for startups, from pre-seed to Series A. We design the name, the identity, the motion and the website, so you can launch, raise and hire with a brand that looks like the company you are building.

It is a small studio by design. Sam Hox, the founder, leads and designs every project, and we take two clients at a time.

Book a callSee the work

Selected collaborations

Brands and teams we've worked with, including agency and contractor work.

What we do for startups

Startup brand identities

See all projects

What a startup brand has to do

Two people at a counter in front of a large Sixfold logo on a pale blue wall

Make a small team look ready.

Investors, customers and candidates judge a young company in seconds. A clear identity shows that the team is serious before the product is finished.

Three Aikka phone screens: the One agent. Every signal. home, a glowing shell ring and the menu

Work on day one.

A startup needs a logo, a deck, a website and social posts at the same time. We deliver the pieces you need for launch first, then the rest of the system.

Form Creative System layout: a red pattern, portraits and image tiles on an editorial grid

Grow without a redesign.

The company will change faster than its brand can be redone. We build rules, not only assets, so new products and pages fit the system.

How a startup branding project runs

We get to know your company , explore directions , build the system and launch it with your team.

  1. Understand

    Kickoff call, research into your company, market and audience, and a brief we agree on together.

  2. Concept

    Two distinct visual directions, each with its own logo approach, type, colour and graphics. You choose one.

  3. System

    The chosen direction becomes a full system: logo, typography, colour, graphics and key applications.

  4. Launch

    Guidelines, final files and a handover, so your team can use it with confidence.

Questions about startup branding

It gives a young company a clear identity: the positioning, the name if needed, the logo, typography, colour, graphics, motion, the pitch deck and the website. The goal is that investors, customers and new hires understand the company quickly and remember it.

Sam Hox, the founder, leads and designs every project. Trusted collaborators join for animation or development when a project needs them. You talk to the person doing the work.

Usually before a launch, a funding round or the first hires from outside the founders' network. If the deck, the website and the product look like three different companies, it is time.

Most identity projects take a few weeks. We agree the scope and the timeline with you before we start.

Yes. Most of our clients are founders. You need one person who can decide, a review each week and honest feedback.

Yes. We start with an audit of the current brand and recommend what to keep and what to change. Naming is part of the service when you need it.

Yes. We design and develop websites in the brand, and we design product and dashboard UI.

We work on a weekly rate and agree the number of weeks with you before we start. Book a call and we will scope it together.

Also: BiotechScienceTech and AIHealth techMotion

Start your brand.

Taking new projects. Two clients at a time.

Book a call.

A 30-minute intro call on Google Meet.

What to bring

  1. 01Your company What it does and who it is for.
  2. 02Your stage Pre-seed to established.
  3. 03What you need A brand identity, a rebrand, a brand and a website, a brand with motion, or a brand with 3D and imagery.
  4. 04Your timeline When you would like to launch.

Prefer email[email protected]

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