Sequence is a deep-tech healthcare company that specializes in the advanced analysis of genetic data. Leveraging cutting-edge technology, we unravel the intricate details of DNA strands to uncover groundbreaking insights that drive innovation in medicine, biology, and biotechnology. I had the pleasure to work on the brand design, logo, naming, graphics and animation.
The name "Sequence" means an ordered set of things or events, where one follows another in a specific order. This could apply to numbers, actions, or steps in a process. Inspired by the name "Sequence," the logo and visual identity incorporate small lines to represent the concept of sequencing.
The logo forms an "S" while the graphics use these lines to create various elements, such as DNA strands and abstract shapes, offering flexibility for different design applications. The icon style is inspired by the logo and graphics, following the same design treatments.
The color palette draws directly from adenine, thymine, cytosine, and guanine.
Sequence embraces a clean, simple, and approachable aesthetic, creating an innovative yet subtly mysterious atmosphere across the brand experience.
