Cellbased is a pioneering biotechnology company dedicated to developing advanced cell therapies for the treatment of cancer and other severe diseases. Although deeply rooted in biotechnology, their primary focus lies in data handling, reflecting their commitment to precision and innovation.
Collaboration with Cellbased on their branding design was a transforming experience. The branding needed to reflect the advanced and serious nature of their job. The graphic language is inspired by cellular architecture and artificial intelligence, resulting in a complex yet unique style.
The logo design was a complex process that used voronoi patterns inspired from cellular formations. These patterns reflect Cellbased's demanding and exact approach to biotechnology. The logo, made up of various patterns, conveys the essence of the company's forward-thinking work and emphasis on data-driven solutions. Similar to the logo design, icons are influenced by the patterns.
The designs are a harmonic combination of precise lines and 3D cellular structures, lending the brand a modern and serious appearance.
The color palette is strictly black and white, emphasizing the seriousness and professionalism of the brand.