10Threadz

10Threadz is an artistic and fashionable company creating designs on sustainable and ethically produced t-shirts and other apparel that people would want to wear. Number 10 comes from the fact that 10% of every product sale goes to some non-profit organization.


Client: 10 Threadz

Year: 2018

Role: Design & Art Direction

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Challange

10Threadz was a really beautiful name and the target audience was for people who want to make a difference and impact society, creative, people who want to give back, so it needed something that felt serious enough , handmade and hip.

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Solution

To capture the essence of the 10 threadz as something that inspires people for a good cause , They needed something that can stand out and has a sense of humanity on the visual identity!. After exploration phase it was decided to create a Lettermark , but that can be also used as a symbol. The number 10 is a combination of a " Thread " and a " Needle " and the style of the logo represents their brand values : Fashinable , artistic , honesty , creative and human.

10n1

Exploration phase

After a long phase of exploration for concepts , we decided that we wanted the number 10 to be created using the Thread + Needle , We then created many marks on different styles until we reached our goal!

Exploration phase

After a long phase of exploration for concepts , we decided that we wanted the number 10 to be created using the Thread + Needle , We then created many marks on different styles until we reached our goal!

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Final version


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Other concepts

Other concepts

After a long phase of exploration for concepts , we decided that we wanted the number 10 to be created using the Thread + Needle , We then created many marks on different styles until we reached our goal!

10n27
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Want to know more about this project?

Send me an email at : contact@secondeight.net 


Want to know more about this project?

Send me an email at : contact@secondeight.net 

Want to know more about this project?

Send me an email at : contact@secondeight.net 

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