10Threadz

10Threadz is an artistic and fashionable company creating designs on sustainable and ethically produced t-shirts and other apparel that people would want to wear. Number 10 comes from the fact that 10% of every product sale goes to some non-profit organization.

Client: 10 Threadz

Year: 2019

Role: Design & Art Direction

Challange

10Threadz was a really beautiful name and the target audience was for people who want to make a difference and impact society, creative, people who want to give back, so it needed something that felt serious enough , handmade and hip.

Solution

To capture the essence of the 10 threadz as something that inspires people for a good cause , They needed something that can stand out and has a sense of humanity on the visual identity!. After exploration phase it was decided to create a Lettermark , but that can be also used as a symbol. The number 10 is a combination of a " Thread " and a " Needle " and the style of the logo represents their brand values : Fashinable , artistic , honesty , creative and human.

Final version